Tip Top ad ruled okay - Stuff

A Tip Top advert showing a man giving a boy an icecream in the street has been found to meet advertising rules.

A complaint to the Advertising Standards Authority said the icecream advert "inappropriately promotes a young child on the street accepting an icecream from a strange man in a truck".

It was promoting dangerous and risky behaviour, and sending the wrong message to children.

In the advert a children's television presenter beside a Tip Top truck says he is going to surprise a boy with a free icecream at the boy's parents' request. The boy and his family are led around the side of the truck and the boy is given an icecream.

The majority of the advertising complaints board said the circumstances fell short of showing a child consorting with a stranger or behaving in an unsafe way.

The boy had been made aware his parents had organised for the icecream to be delivered as a birthday surprise.

The board minority considered that while an adult watching the advert may see the parents had been involved, a child may take a different impression.

A child watching may only see a stranger giving an icecream to a child, which reached the threshold for a breach of the advertising code regarding consorting with strangers and behaving in an unsafe way.?

- ? Fairfax NZ News

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Source: http://www.stuff.co.nz/business/industries/8409341/Tip-Top-ad-ruled-okay

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