Create a Business Plan Specific to Your Ecommerce Goals - Internet ...
If you have dreams of being an Internet entrepreneur, then you should be pleased to know that there are countless opportunities out there, if only you?re willing and able to grab them and persevere. The foundation to any successful business is a business plan, and a business plan for any ecommerce endeavor must be specific to what you want to accomplish through your ecommerce site. Here are some tips for how to create a business plan specific to your ecommerce goals:
The nature of your ecommerce business
What are you selling, and who are you selling it to? These are the first two questions that you must answer before you can begin fleshing out your business plan. Of course, you have many options here. You may choose to sell a physical product, service, or digital product, and you may target any segment of the population. Choose a niche that speaks to you, and that you genuinely believe fills a need. Another thing to consider is whether you provide ecommerce services via a traditional website or via an alternative source ? such as a Facebook store.
Your web design
Your ecommerce site is your business location, and your web design is therefore central to your ecommerce business plan. Your website should cater specifically to the market segment you are targeting, and it should complement the type of product you are selling. For example, if you choose to sell diabetic testing supplies to the elderly, then your website should be easy to read and navigate through, even for those with poor eyesight and less than optimal computer skills, and it should also have a serious, clinical appearance. In this example, large fonts and health industry certification symbols would be elements you?d want to incorporate into your web design.
Functionality
You must also think about how many sales you will be making, transactions that will be completed on your site, payment methods you will accept, and the type of customer you are catering to. Your ecommerce business plan should outline the functionality solutions you will incorporate into your website. These include web hosting that can handle your projected site traffic, as well as computer programming that can handle sales transactions, shopping carts, inventory, shipping, product uploads/downloads (if working with digital products), online ordering, customer care, and more. As you can see, before you can choose functionality solutions, you must put some serious thought into what, exactly, you need your ecommerce site to do.
You can build a successful ecommerce site from scratch, but it will take the right amount and type of planning. Build a strategy that will work toward your ecommerce goals by incorporating these factors into your ecommerce business plan.
About the Author:?Hue Apt is an ecommerce entrepreneur. He?s currently exploring new shopping cart solutions and is going to build his 2nd website this year.
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posted by jeffnuttalx @ 9:27 PM
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